Brand Identities

I have designed many brand identities and logos for a variety of companies, corporate, private and commercial, from charities to record labels, including writing brand guidelines for these brands to adhere to and use practically over all platforms.

Brand identity for London based gemologist and goldsmith jeweller, Daisy-Lou London. The logotype is inspired by old metal type, letterpress and wax seals. This strongly reflects Daisy's style and influence in her work, with a subtle monotone gothic feel with her hand beaten metal pieces. The logotype is used on her website and digital platforms, alongside gold foiled jewellery boxes, business cards and labelling system. Brand identity for body piercings shop, Urban Piercings, with the logotype using the negative space of the letters ‘b’ and ‘a’ which looks like a straight barbell. The Bowery District is a live venue and cocktail bar, with branding in black and gold to reflect the brands upmarket stripped back feel. Deutsch Dogs is a hotdog restaurant, with a colour scheme inspired by the German flag and identity to match the taste of the authentic food.

Brand identity and business cards for Hairstylist, Barber and DJ, Ryan MacGregor. A hand drawn logotype inspired by some of Ryan’s favourite record sleeves, the bright colour palette reflects his style, music and creative flair. Two versions were created; a left aligned logo and centred logo, which are adaptable to individual applications. Brand identity for Bristol Nights, a collective to support Bristol's night time economy - championing the city’s rich and diverse music, food and entertainment scene with news, events & free training. The identity and colourway, with custom ‘segmented’ typography is inspired by the vivid painted houses in Cliftonwood, and the wide variety of cultures in this exciting city.

Logotypes from left to right: Artesano, Berkshire Hospice Lottery, Biscuit Factory Records, Bucks Live Music Festival, The Bowery District Live, Camden Court, Code:12, Critical Music, Critical Sound, Creative Wax, Deutsch Dogs, Fifteen65, GSC, Luke Dyson Photography, Make A Will, Move, NightShift, Optimal Resourcing, Sestra, Silo Recordings, Skint Mondays, Skoola, Unisex, and Urban Piercings.